Hey There home service business owners!

Increase Annual Profit in

2 Days!

Join me in Pensacola, FL for a 2-day Power Profit Workshop

May 15 & 16, 2025

Can you relate to these frustrations?

  • I know other business owners are getting 20% Net Profit (and higher!) but I just can't seem to figure out how they are doing it.

  • Everyone is talking about KPI's but I don't know what KPI's I am supposed to be watching. I feel like I am just flying by the seat of my pants everyday.

  • Everyone tells me I should increase my pricing so I can get a better Gross Profit Margin but I am afraid if I do my customer's will go to the competition.

The Virtual CFO LIVE'25 2-day workshop is just for you!

I'm a business owner too and I've been in your shoes!

I know how you feel! My husband and I have been business owners in the home services industry for over 20 years and we have experienced all those frustrations and more!

I can remember STRESSING over not having enough money in the bank account to cover payroll, let alone all the other bills. It seemed like we would generate a decent amount of revenue but our expenses were always just a little bit more than the sales. Each month felt like a 'robbing Peter to pay Paul' situation.

Plus we knew we needed to hold our team accountable but we didn't really know how to do that. Little did we know at the time how much NOT holding our team accountable to KPI's was negatively affecting our bank account! We were too inexperienced as business owners to see the correlation between KPI's, accountability, and profit.

This isn't your ordinary 2-day event

Here's what you can expect:

We Learn

  • Learn the specific KPI's for which each team member should be held accountable

  • Learn HOW to hold team accountable to their KPI's

  • Learn the "industry standards" and whether they apply to your business

We Work

  • Determine the most important numbers you should be reviewing on your financials and what they are telling you

  • Decide which KPI's you need to adjust to solve problems on your P&L

  • Set up custom KPI tracking for your business

We Play

  • Stay in historic downtown Pensacola

  • Enjoy a casual, fun-filled evening event at Blue Wahoo's Stadium complete with unique transportation to and from the venue

  • Take advantage of the small group event; which means more one on one time with Kristen

Take home easy-to-implement solutions and done-for-you processes you can use in your business immediately!

Wouldn't it be AWESOME to leave this event and...

  • Make more money sooner!

  • Be proactive instead of reactive because you know the key metrics to measure every single day

  • Be more confident in the decision making required to grow your business

  • Have a better understanding of your numbers

Haven't met Kristen yet? Her clients certainly speak highly of her! Here are a few things they had to say:

She is a rare combination of smart and has the ability to teach what she knows in a way that is very easy to understand.

~VCFO Client

Kristen is so easy to work with and learn from! She's not stuffy like most accountants.

~VCFO Client

Together, we got to change lives with members of our team, people in the community and in the world. Changed my life too! We got to sell my business for an amazing profit. One of the best supporting persons I have worked with.

~Past VCFO Client

Let's put a price on this workshop event, shall we?

You'll get the full KPI Bundle including the list of KPI's each position in your company needs to be held accountable to for the whole team to succeed

plus

the minimum benchmark for each KPI so you have a starting place to set your team goals.

Valued at $699

You'll also get the full Holding Your Team Accountable Bundle detailing exactly how to hold each team member accountable to their KPI's

plus

the documentation you need to keep each team member moving forward towards attaining their goals.

Valued at $699

Best of all, you'll get 2 full days in a small workshop setting with Kristen Deese, founder of The Virtual CFO for the Trades. Learn from her stress free, judgement free, easy-going teaching style. Leverage her 20+ years of experience; ask questions, problem solve and strategize.

Valued at $9,500

Everything included in this event is independently valued at well over $10,000

but I'm making it available to you for these deeply discounted ticket prices:

SUPER Early Bird

(Through Jan 15, 2025)

$699 per ticket

Early Bird

(Jan 16, 2025 through

Feb 28, 2025)

$899 per ticket

Full Price

(Mar 1, 2025 through

May 15, 2025)

$1,199 per ticket

I know what you're thinking...

"Can I afford to spend the money on this event, not to mention taking the time away from by business and family?"

BUT it's pretty reasonable when you compare it to trying to learn this kind of information from other sources like:

YouTube

Facebook groups

professional development books

podcasts

Listen, I totally understand and respect the value of your time, which is why you can be assured that I have thoughtfully crafted this 2-day event. I have experience designing and facilitating adult learning classes just like this and I care deeply about helping you shorten the learning curve so you can

make more money faster.

Meet your event facilitator:

Kristen Deese is The Virtual CFO for the Trades. She has taught many home service business owners across the world how to multiply their net profit.

Armed with a bachelor's degree in accounting, over two decades experience owning businesses in the home services industry, and endorsed by companies like Service Nation, Garage Door Freedom and Service Titan she is widely regarded as the industry’s go-to CFO. Her insights have been featured on stage at some of the biggest industry events such as Pantheon and Service World Expo.

As a Virtual CFO, she can help any owner in the trades who has inaccurate and unreliable financials experience confidence in their numbers and increase net profit through utilizing her tried and true "Get More Comfortable with your Numbers" approach.

Here are some logistical details about the event:

The location of

The Virtual CFO Live'25 Event

is the beautiful Hilton Garden Inn Pensacola Downtown.

Event Agenda:

Wednesday the 14th: Arrive in Pensacola (fly into Pensacola International Airport)

Thursday the 15th: Workshop Day 1 at the Hilton Garden Inn with a fun event at Blue Wahoo's Stadium scheduled in the evening.

Friday the 16th: Workshop Day 2 with a plan to wrap up by 4pm cst.

From there you can head home but we encourage you to stick around for the weekend and enjoy all the lovely things Pensacola has to offer!